Say this for Nokia’s latest ad: It doesn’t exploit women — at least not real ones. The plastic kind are another story.
The financially challenged Nokia is getting the word out about the pink N8 phone with this campy new ad featuring blonde Barbie-like dolls dancing, cavorting on pink reindeer, showing off their tats, turning their heads around Linda Blair style and wearing Gaga-esque bras that shoot out beams of light all to the Sugarbabes’s tune “Freedom.”
It’s a different approach, alright, and reminiscent of director Todd Haynes’s debut film, Superstar, the Karen Carpenter story told with Barbie dolls. Let’s hope the dolls in this commercial have a happier life.
More About: advertising, barbie, Nokia N8, Todd Haynes
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